Using colour to your advantage: There’s a reason McDonald’s decorates its restaurants using red and yellow – they catch the eye and immediately draw your interest. While you might not want your display stand coloured red and yellow, you can use other bold colours to attract attention from attendees without compromising your brand. Full color catch the eye and give your stand a sense of energy that other exhibitors might lack. Full color stand out in a crowd of bland design and give your exhibit a look that indicates value. On the other hand, Creative display can attract many people. You can use certain full color to have an effect on your audience at a trade show. Put your exhibit in motion: Full color displays can be a powerful tool for attracting attendees to your trade show stand. If you have a short marketing video that catches the eye of prospects, play it on one of your displays to attract people to your stand. Albert Mehrabian, an expert in nonverbal ...